Cascadia Poetry Festival 8 Integrated Marketing Campaign

Client:

Paul E. Nelson 

Cascadia Poetics LAB, Seattle, WA

Project Scope:

Collateral: Web banners, landing pages, event pages, poster, bookmark, event pass

Timeline: September 2023 – October 2024

Objective:

Develop a cohesive and visually engaging marketing campaign for the Cascadia Poetry Festival 8, with a focus on promoting the featured release of  Cascadian Zen Volume 2. The design should align with the visual aesthetics of the book's featured artwork by Morris Graves, ensuring that the campaign harmonizes with the chosen color palette and overall artistic tone.

In addition, the campaign will maintain visual continuity with the previous year's branding for Cascadia Poetry Festival 7, allowing for seamless event recognition and brand consistency.

 Deliverables:

·      Event logo design

·      Landing and web page designs, including integration of fundraising elements

·      Web banners for the event and workshops

·      Email Banner

·      Poster design

·      Bookmark design

·      Gold Pass design

Each piece will contribute to a unified marketing strategy that highlights the event’s creative spirit while promoting key elements of the festival.