ROBERTA
HOFFMAN
GRAPHIC DESIGN
Design for creative visionaries and literary voices
I collaborate with cultural nonprofits, independent creatives, and mission-driven organizations to bring meaningful ideas to life. Whether it’s a website, book cover, poster, or campaign, my work focuses on clarity, typography, and thoughtful structure—helping complex ideas feel clear, grounded, and human.
WEB
DESIGN
Thoughtful, editorial websites for literary presses, cultural organizations, and creative practices.
I design websites that prioritize clarity, structure, and longevity—balancing content strategy, typography, and visual rhythm so complex work feels accessible and coherent. My work spans nonprofit organizations, artist initiatives, and publishing-focused projects, with an emphasis on systems that can grow over time.
Design
Print design rooted in pacing, hierarchy, and material sensitivity.
Books, posters, and collateral designed with close attention to structure and tone—whether the goal is quiet intimacy or public presence. My print work often interesects with publishing and programming, creating continuity between physical and digital experiences.
LOGO
Design
Identity systems shaped by typography, illustration, and narrative.
I create logos and visual identities that reflect an organization’s voice and values, designed to function cross web, print, and evolving platforms. The emphasis is on durability and meaning—marks that feel considered, flexible, and grounded in context.
Testimonials